Social Media Management
Social media is more than just posting content, it's about building a community, telling your story, and creating content people actually want to engage with.
From strategy and content planning to posting, community management, and performance analysis, I help brands grow their online presence with intentional, data-driven social media management. I've managed TikTok accounts for organizations ranging from a Pittsburgh health-tech startup to a local women's networking community, helping generate over 1 million views, 130,000+ likes, double follower growth, and increased community engagement.
My approach combines creativity with analytics. I develop platform-specific strategies, monitor performance, identify trends, and adapt content based on what resonates most with your audience. Whether it's posting multiple times a day, creating content calendars, tracking analytics, or refining strategy as platforms evolve, I handle the day-to-day management so you can focus on running your business.
Because great social media isn't about chasing every trend, it's about creating the right content for the right audience.
Content Creation
Creating content that feels authentic, engaging, and true to your brand. I specialize in short-form video, social graphics, UGC-style content, and visual storytelling that helps businesses connect with their audience.
I've created content for organizations including Peachy Day and Steel City Women's Collective, as well as my own Pittsburgh-focused TikTok platform, where my local content has earned over 100,000 likes. My experience also includes product-focused campaigns, collaborations with local brands, trend research, filming, editing, and crafting content designed for today's social platforms.
Whether you need promotional videos, lifestyle content, branded graphics, or creator-style campaigns, I focus on producing content that feels natural, polished, and engaging, not overly scripted or salesy.
Communications
Strong brand communication starts with knowing how to speak your audience’s language.
I help brands bring that voice to life across newsletters, email campaigns, blog content, website copy, and social media captions. Every piece is crafted to match the brand’s tone, personality, and goals, so everything sounds cohesive, intentional, and unmistakably on brand.
Rather than relying on generic messaging, I focus on adapting writing style to each individual client, making sure the tone feels natural to their audience while still being clear, engaging, and purposeful. Whether it’s a storytelling-style blog post, a promotional email, or a simple caption, I prioritize clarity, consistency, and connection across every platform.
The goal is simple: make every word feel like it truly belongs to the brand it represents.